Saturday, December 8, 2012

Ten Tips to a Job-Winning Interview

These days, you have to work hard to get a serious job interview. After running just one want ad, recruiters will see thousands of resumes. So getting picked for an interview is a reason to celebrate.

But after celebrating The Call, plan for success. You'll have limited time to impress an interviewer. Even if you decide you don't want the job, I recommend using the opportunity to practice. An offer will build your confidence for the job you really want. And who knows? You may get invited to interview for a really desirable option

1. Do your homework: Investigate the company's culture, finances and markets.

Publications and media reports will help -- but you'll usually get a biased picture. Get on the phone and call anyone who might be able to give you information. See if you can find somebody who knows somebody who had first-hand contact with the organization.

But once you're in the meeting, resist the temptation to show off what you've researched ("I just read that you're about to embark on a new product line") unless you have a question directly related to your career. Interviewers can tell when you're going through the motions.

2. Look like you belong.

Learn the company's dress code and err on the side of conservatism. Some companies will expect you to show up in a classic suit even when all the incumbents are wearing shorts.

When you're seeking a senior position based on industry experience, you'll be expected to know the rules without being told.

3. Take charge of the interview!

The most successful interviews feel like friendly conversations. When your interviewer has an agenda (such as the infamous "stress interview") stay relaxed. Think of playing a game.

When your interviewer refuses to be deflected from a series of prepared questions, raise a red flag. You may be dealing with an HR person who will disapppear as soon as you're hired. That's okay.

But if your boss seems to be reading from a canned program, she may be inexperienced, naïve, rigid, overworked or lazy. Wait for the second interview before making a decision.

4. Assume everyone you meet will provide feedback to the decision-maker.

Some companies hand out comment forms to receptionists, security guards and potential peers who take you to lunch. You can bet your future boss will listen to the secretary who marches into his office to say, "If he gets hired, I quit."

5. Communicate interest and enthusiasm, even if you're not sure you're ready to commit.

You'll rarely have all the facts until you're looking at an offer. When you make a good impression, you may get redirected to a different job. Your interviewer may move to a new position and remember you. And it's always an ego-booster to say, "Thanks but no thanks."

6. Bring extra copies of your correspondence as well as your resume, references, writing samples, portfolio and current business cards.

Interviewers lose documents and conversations move in unexpected directions. A neatly organized folder will help you stand out from the pack.

7. Create a relaxed, positive attitude by devising a realistic game plan.

I encourage my own clients to have a "next step" ready to implement after the interview, before you hear the decision. When your career isn't riding on a single interview, you'll have fun and make a confident, relaxed impression.

8. Write a thank you letter within forty-eight hours.

Create a low-key sales letter, emphasizing how your qualifications match the company's needs. Present yourself as a resource, not a supplicant.

If you find yourself resisting this step, raise a red flag. Maybe on some level you don't want the job. That's okay: you can write a 2-line thank you note - even an email - just in case they've got another job waiting in the wings.

9. After sending the follow-up, forget about the interview.

Email or phone only if you've received a competing offer with a deadline. Silence does not necessarily mean rejection. One manager received an interview a full year after she applied for a job. By coincidence, she was just ready to make a move and her story had a happy ending.

Occasionally you may make points with follow-up mailings. A sports team public relations applicant sent puzzles, games and press releases -- and she got the job. Use your intuition.

10. Keep notes of what you learned from the process. What worked? What would you do differently?

Use your notes as you move through the process. Consider spending a single hour with a friend or unbiased career consultant to discuss the process.

Be careful of unsolicited feedback. Clients always surprise me with career legends they've picked up from neighbors, in-laws, siblings and even total strangers they meet on a plane.

Finally: Don't stop until you have a written offer with a start date, salary and terms, signed by a company officer or HR department. No written offers? Keep looking until you show up the first day and find a desk with your name on it.

And as soon as you begin your new job, make a brand-new career plan. Create your next safety net before you need one.

5 Interviewing Tips to Get That Job!   5 Interviewing Tips to Get That Job!   

5 Interviewing Tips to Get That Job!

Anyone who is a job seeker knows that looking for a new job or career is a job in itself. Once you have completed the laborious task of writing your resume and submitting it to various companies, you now have to pass the screen test to get the job. Interviews are the gateway to landing your ideal job. These five tips will help you get own your way to making that job yours.

Tip#1

Be Confident "Your first impression is your only impression." Nothing is worse than a limp handshake, slumped shoulders, poor eye contact or poor communication skills. A potential employer can tell immediately if you are the man or woman for this job by your body language. Although aggressiveness is a turn-off, being passive gives the indication that you are not sure of yourself or your qualifications. Keep eye contact when answering questions or when the interviewer is speaking directly to you. Smile occasionally to show your interest and enthusiasm. Keeping a steady gaze on the interviewer can be disturbing to an interviewer. Look away occasionally. Lean forward to show that you are interested in what the interviewer is saying. Speak in a concise and clear voice. If you have problems enunciating certain words, don't try to use them on an interview. If this is difficult for you, practice with a mirror and pay attention to your facial expressions.

Other interview killers: -Slouching in a chair -Crossing your arms -Playing with your hair or jewelry -Leaning back in chair

Tip# 2

Act As If "You are what you believe." Act as if you had the job. What would you do if you had this position? How would you act? How would a person in this position act and speak? What are your responsibilities in this position? What is a typical day like for you in this job? Change your attitude towards yourself and your strengths. If you start thinking that you won't get the job, you will do small unnoticeable things to sabotage your chances. Great free resources: Confidenceworld.com.

Tip#3

Know The Company "Know your business." I once sat on a couple of interviews where the interviewees did not do any research on the company. This sends a message that you are looking for any job, not this specific job. Once you're interview is scheduled, get on the net and start finding out everything you can about the company. A good place to start is Hoovers.com., which gives you industry information, top competitors, names of CEO, etc. If you'd like to know what current or former employees have to say about the company, try Wetfeet.com. Beware of disgruntled postings. Call the company headquarters and ask for the marketing department to get specific information. Weave your research into the interview by stating. "I read an article in the Wall Street Journal, which mentioned that your company is thinking about XYZ." This lets the interviewer know that you have taken the time to know more about the company. You can ask questions about something you read, but don't challenge them or you'll come across as a know-it-all.

Tip# 4

Be Prepared "Know what to say." Most interviewers ask the same standard questions about your strengths, weaknesses, former employers, work history. If you are being interviewed by several people, this might be a good cop, bad cop situation. Pay attention to who is playing bad cop, they are looking for signs of weakness and dishonesty. To be well prepared, before the interview, write out all your accomplishments, both personal and professional. List your strengths and weaknesses. Be honest, it's easier to remember the truth than it is a lie. Extra Tip: Write out situations in which you have demonstrated: leadership skills, determination, stress management, creativity, and flexibility. Be prepared to answer the question: "Why do you want this job?" If you're not sure, reevaluate your decision. If you arrive a few minutes early, review what you wrote in the waiting room before the interview. Great list of interview questions: Tested Interview Questions.

Tip#5

Ask For The Job "You get what you ask for." The most important step in the interviewing process is one most people miss. ASK FOR THE JOB! Most interviewers are waiting for that closure. If you have done everything exceptionally well during the interviewing process, but have not asked for the job, you've just wasted an interview. Asking for the job shows the potential employer that you are assertive, confident and right for the job. It might feel uncomfortable, but this is your only chance to ask for something you really want. Make sure your voice is firm and you make eye contact. Think of it as your closing argument, you've got to win over the jury. You should also ask the interviewer if he or she thinks you are right for the job. Even if they tell you something unpleasant, think of it as a lesson learned. However, do yourself a favor and ask for the job. You deserve it!

5 Interviewing Tips to Get That Job!   5 Interviewing Tips to Get That Job!   

5 Interviewing Tips to Get That Job!

Anyone who is a job seeker knows that looking for a new job or career is a job in itself. Once you have completed the laborious task of writing your resume and submitting it to various companies, you now have to pass the screen test to get the job. Interviews are the gateway to landing your ideal job. These five tips will help you get own your way to making that job yours.

Tip#1

Be Confident "Your first impression is your only impression." Nothing is worse than a limp handshake, slumped shoulders, poor eye contact or poor communication skills. A potential employer can tell immediately if you are the man or woman for this job by your body language. Although aggressiveness is a turn-off, being passive gives the indication that you are not sure of yourself or your qualifications. Keep eye contact when answering questions or when the interviewer is speaking directly to you. Smile occasionally to show your interest and enthusiasm. Keeping a steady gaze on the interviewer can be disturbing to an interviewer. Look away occasionally. Lean forward to show that you are interested in what the interviewer is saying. Speak in a concise and clear voice. If you have problems enunciating certain words, don't try to use them on an interview. If this is difficult for you, practice with a mirror and pay attention to your facial expressions.

Other interview killers: -Slouching in a chair -Crossing your arms -Playing with your hair or jewelry -Leaning back in chair

Tip# 2

Act As If "You are what you believe." Act as if you had the job. What would you do if you had this position? How would you act? How would a person in this position act and speak? What are your responsibilities in this position? What is a typical day like for you in this job? Change your attitude towards yourself and your strengths. If you start thinking that you won't get the job, you will do small unnoticeable things to sabotage your chances. Great free resources: Confidenceworld.com.

Tip#3

Know The Company "Know your business." I once sat on a couple of interviews where the interviewees did not do any research on the company. This sends a message that you are looking for any job, not this specific job. Once you're interview is scheduled, get on the net and start finding out everything you can about the company. A good place to start is Hoovers.com., which gives you industry information, top competitors, names of CEO, etc. If you'd like to know what current or former employees have to say about the company, try Wetfeet.com. Beware of disgruntled postings. Call the company headquarters and ask for the marketing department to get specific information. Weave your research into the interview by stating. "I read an article in the Wall Street Journal, which mentioned that your company is thinking about XYZ." This lets the interviewer know that you have taken the time to know more about the company. You can ask questions about something you read, but don't challenge them or you'll come across as a know-it-all.

Tip# 4

Be Prepared "Know what to say." Most interviewers ask the same standard questions about your strengths, weaknesses, former employers, work history. If you are being interviewed by several people, this might be a good cop, bad cop situation. Pay attention to who is playing bad cop, they are looking for signs of weakness and dishonesty. To be well prepared, before the interview, write out all your accomplishments, both personal and professional. List your strengths and weaknesses. Be honest, it's easier to remember the truth than it is a lie. Extra Tip: Write out situations in which you have demonstrated: leadership skills, determination, stress management, creativity, and flexibility. Be prepared to answer the question: "Why do you want this job?" If you're not sure, reevaluate your decision. If you arrive a few minutes early, review what you wrote in the waiting room before the interview. Great list of interview questions: Tested Interview Questions.

Tip#5

Ask For The Job "You get what you ask for." The most important step in the interviewing process is one most people miss. ASK FOR THE JOB! Most interviewers are waiting for that closure. If you have done everything exceptionally well during the interviewing process, but have not asked for the job, you've just wasted an interview. Asking for the job shows the potential employer that you are assertive, confident and right for the job. It might feel uncomfortable, but this is your only chance to ask for something you really want. Make sure your voice is firm and you make eye contact. Think of it as your closing argument, you've got to win over the jury. You should also ask the interviewer if he or she thinks you are right for the job. Even if they tell you something unpleasant, think of it as a lesson learned. However, do yourself a favor and ask for the job. You deserve it!

5 Interviewing Tips to Get That Job!   5 Interviewing Tips to Get That Job!   

Friday, December 7, 2012

YouTube Promotion

We can use YouTube for watching video clips or even whole movies now. We can also create something called 'Infomercials' and load them onto YouTube. These can be used as a YouTube promotion marketing strategy for your product or service.

But first let's look at how YouTube currently stands in the online world. Recently YouTube, which was bought by Google for $1.65 billion in 2006, was said to be streaming 4 billion online videos every day. In early 2012 this was seen as a 25% increase in the past eight months.

This increase comes at a good time because more and more people are watching video on their televisions and smartphones. Google is pushing this new way of viewing by providing great content.

YouTube figures show that around 60 hours of video is uploaded to the site every minute. That is an incredible statistic, unimaginable a few years ago and one you can exploit with YouTube promotion of your products. YouTube streams around 4 billion videos globally a day, but only around 3 billion of them are actually monetised each week.

Video checklist

It is easy to be sceptical about anything and I understand if you may be wondering does YouTube promotion work? The truth is it does, but you need to create a video that has great content first.

Before creating a video of any kind you need to have some kind of action plan or a video checklist. Do you know what your subject material is? If you intend to speak or narrate then you will need some kind of script at hand, unless you are totally confident of making it up as you go along.

One thing you do not want to happen in your YouTube video promotion is to pause when you don't know what to say next or even mumble your way through the whole production.

Plan out what you intend to say and rehearse it prior to actually recording. Try to speak clearly and confidently. You want to come across as someone knowledgeable about the subject material you are conveying.

Shoot a few rehearsal videos and watch it back. Are you happy with your vocal tone and clarity? Is there any background noise? You don't want noise from traffic or worse still, the camera motor. If you can get a second opinion then do that before shooting the actual video.

Creating the video

Now it is time to get going on your YouTube video promotion work and get your video camera ready. for the actual filming. If you do not have one of these then does your phone take good video?

If you want to show yourself to viewers then you will need a video camera of some kind. Look at all your options and test out all of them. You may find your humble phone gives you the results you need. As you make more sales you can invest in better equipment.

If you do not have a video camera of any kind for YouTube promotion then all you would need to do is incorporate photos of the product within the video itself. Create a slideshow using PowerPoint or a similar tool, bring the photos into it and then narrate your text. Talk about any benefits and features that the product has.

You will find examples of infomercials on the web. If you need to know how content should look then do a quick Google search for infomercials. Also search for video podcasts.

Add a title in your infomercials and start off with a cheerful greeting. A good intro is important in your YouTube promotion strategy as this is what will hook the viewer in initially.

Try to end the video well also. You need to thank people for taking the time to watch your video. Add a call to action and provide your website link so that people know how to contact you. Packages such as Windows Movie Maker are free and can create some nice titles and animation for your video.

Of course the most important part of the video is the actual body. This is where you will engage the viewer and keep them watching. You have to make it good otherwise the viewer may click elsewhere.

Try not to sound boring in the video and keep the length to two minutes. Engage the viewer and speak with a clear voice at all times. Bu doing this you will be well on your way to having a YouTube promotion video to be proud of.

If someone likes your video they could turn into a customer. You want people to click back to your website to see what products or services you can offer them.

Ensure that you talk about what your product can do for them and how it is going to solve their pressing problems.

You can use Infomercials nicely for tutorial videos also. Why not put them onto your blog and use YouTube promotion to emphasise what people are going to gain from your tutorials. Make a quick clip of your tutorial and insert your website link to tempt them.

For anyone looking for a job, you will find creating an infomercial that promotes you is going to be very beneficial. Mention your skills, experience and qualifications. What this is in effect is, is a video resume and you can also state what kind of job you would like. The potential here for YouTube promotion is enormous.

YouTube marketing

When you are happy with the final video it is time to put it somewhere where people can access it. The best place in my opinion is YouTube for two reasons.

Firstly because it gets billions of viewers globally each day, it can only be of benefit to you. Imagine the amount of YouTube traffic you could be getting as a result of many people watching your video. This represents great exposure for your product, service or business.

Secondly, you want to keep YouTube promotion costs low, or as low as you can. So what is the YouTube promotion cost you may be asking yourself? The great thing about YouTube is that it is free to upload and host your video. Yes the beauty is that your videos are getting free YouTube promotion and exposure.

If you are intending to add more than one video onto YouTube then it is worth setting up your own channel. This will allow you to centralise your videos and brand yourself. You can customise the look of your channel if you so wish to help with any YouTube promotion, although this is not necessary.

Before you upload your video ensure that the name you give to the video file has your chosen keyword somewhere in it. Also add your keyword to the title and description once it is uploaded. This helps to optimise the video for the search engines and enables people to find it.

Conclusion

Your business, whether large or small, needs YouTube promotion as part of its marketing strategy. The more people that watch your video the more likely you are to make sales. Add video to your marketing today and see how it can benefit you.

Why Your Business Needs to Invest in Corporate Video Production   Good Video In 5 Minutes   More Website Traffic: Use Web Video Promotions   Digital Video Distribution, Everything Is Shared   5 Tips to Begin Your Web Video Production   

Top Five Web Video Marketing Techniques For All Businesses

Web video marketing has easily become a trend when it comes to the promotion of online businesses. With this type of marketing, having a business website is not a requirement. You can simply make a video about your products and services and post them in various video hosting sites. Moreover, it would not cost you anything. You just how to learn making the appropriate videos for your brand.

In making web videos, you must understand that it is also a competition. Do not be surprised to know that there also people belonging to same niche as yours who are taking advantage of this free marketing opportunity. Regular search engines and video search engines both change their parameters to select the best web videos that are related to the daily top searches. Hence, you will need some video marketing tips for your videos to lead the searches and for your business to start gaining profit from it.

Following are some ideas that will help you create competitive web videos for your online campaign.

Use Effective Keywords

Using the right keyword phrases will give you the most immediate results provided that you do your keyword research correctly. Use specific and long tail keywords. They could be made up of at least two to four keywords. Include your keyword phrase in the title and the description area as you submit your videos to different hosting sites.

Create Video Transcripts

Create a transcript for your video and have a link to the full text. Through this Google will notice your content more. Consequently, you will land on the first page of the search results. You can also create other videos related to the first ones you have produced and make them appear in a series. This is a good strategy for viewers to go back and see your newly launched videos.

Include Page Load Time And Thumbnail

The page load time is very useful for viewers who gets impatient waiting for a certain video to play. Most of the internet surfers today are used to getting the information they want instantly. The thumbnail, on the other hand, gives the viewers a gist of what to expect from the video. You can utilize the thumbnail to include catchy images that will attract more clicks to your videos.

Offer Freebies

Perhaps you are giving away e-books in your website through web videos. As viewers enter their names and e-mail addresses to take advantage of your free offer, collect all these information. With the help of autoresponders you can follow-up on the people who have shown interest to your products and services. You can set up an e-mail series to send out through which you can give these people the information they need. As you gain your trust through time, they will come buying what you offer.

Submit Your Videos To Google

Submitting your video to Google using a video site map is another excellent web video marketing strategy. You can share information about your video through it and get them indexed. This will make it easier for you to get number one in the Google page ranking. More views, more profit for you.

Why Your Business Needs to Invest in Corporate Video Production   Good Video In 5 Minutes   More Website Traffic: Use Web Video Promotions   Digital Video Distribution, Everything Is Shared   5 Tips to Begin Your Web Video Production   Why Animation Is So Popular   

The Secret To Making Money With Video Marketing

The internet changes every day, growing infinitely bigger as more and more new websites show up online and more people are looking for the secret to making money with video marketing. A large number of those sites are uploaded by budding entrepreneurs who would love nothing more than to become their own boss and make a healthy living off the net. For every one that makes it there are hundreds and thousands more who fail, and usually because their website sits and gathers dust because they don't know how to market it effectively. A business can only grow if it has customers, and if you don't have the ability to get those people to your site, then you are doomed to fail.

The current trend is moving towards social networking as a means of marketing, and while that is a fantastic idea, there are simply not enough people using the power of video to get their message out there. As far as online marketing goes, there may be nothing more personal than a video of you explaining exactly what your site has to offer, and what your product or service can do for those people who want to be a part of it. Trust is a huge issue when it comes to selling online, and if you can put a face to your product then you may just up your chances of succeeding.

Like any other type of marketing, the video version has to be done properly in order for it to succeed. Oddly enough, it's the same mistakes that are generally made in other types of marketing that can cause a video campaign to bomb quickly. Branding your video is just as important doing so on your website and promotional materials, yet many people forget to put their website URL in the title, or even forget to mention the name of their website. You may have a video that would make Spielberg proud, but if it doesn't direct customers to your site then it has to be considered a failure.

Others get sucked into the notion that with so many people visiting YouTube on a daily basis their video is sure to get found. There is actually more chance that it will never get seen at all if you fail to give it a title that is interesting, or don't use any keywords when uploading it to the site. People search for videos the same way that they use Google, so in order to get found on YouTube you have to do your research and make sure that your keywords rock.

That's just scratching the surface of what you need to know the secret to making money with video marketing, and really the only way to know everything is to learn from an expert. You need someone who has run multiple successful video marketing campaigns, and who can show exactly what and what not to do in order to be successful. Luckily for you, just such a person exists already, so before you turn on that camera, turn your browser to the lessons from an expert.

Why Your Business Needs to Invest in Corporate Video Production   Good Video In 5 Minutes   More Website Traffic: Use Web Video Promotions   Digital Video Distribution, Everything Is Shared   Why Animation Is So Popular   

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